Made by Alexis
for Hunter

Etsy’s 2024 Holiday ad tells the story of Hunter and his family through the perspective of Alexis, an Etsy seller, as she crafts a unique, hand-painted Christmas ornament especially for them.

Made with Etsy + Caleb Woods

Made by
real people

Etsy sellers are the heart of the marketplace, and their unique human touch is what makes Etsy, Etsy. In a time of AI and automation, we doubled down on Etsy’s core mission to keep commerce human.

Made with Etsy + Tonje Thilesen

Gifts that say: “I get you”

Etsy is the only place for unique gifts that say “I get you”. For the holidays, we leaned in on unboxing reactions to gifts that make people feel seen.

Made with Etsy + Ward & Kweskin